Media & Entertainment » Advertising & Marketing » Digital Advertising | Digital video advertising effectiveness in the U.S. by video type 2016

Digital video advertising effectiveness in the United States 2016, by video type

Consumer attitude towards digital video advertising in the United States as of May 2016

The data displays data on digital video advertising effectiveness in the U.S. as of May 2016, by video type. It was found that ads contained in online TV shows had the best advertising recall.

I tend to notice ads most in this type of online video 45 29 31
I tend to remember ads the most in this type of online video 39 27 38
I am least annoyed by the ads in this type of online video 35 38 33
I feel like I have more control over the ads in this type of online video 33 41 31
I find some ads to be more interesting or even fun in this type of online video 32 37 36

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