The data illustrates the quarterly online advertising revenue in the U.S. between the first quarter of 2007 and the fourth quarter of 2017. In the last measured quarter, the revenue amounted to 26.1 billion USD and grew 20.8% in comparison with the fourth quarter of 2016.
Digital advertising - additional information
In the digital era, when the market grows and changes in an incredibly fast pace, the advertising industry needs to adapt and match the speed of those transformations. Sources predict that the share of digital in total advertising spending will grow from 36.
