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Breakdown of U.S. online advertising revenue in 2017, by type

Breakdown of online advertising revenue in the United States in 2017, by type

The data illustrates a breakdown of U.S. online advertising revenue in 2017, by type. Search advertising generated 44% of the total U.S. online ad revenue, down from 46% a year earlier.

Here you can find the data for the period 2016 to 2017.

Search 44
Banner 32
Digital video 14
Other 9