Media & Entertainment » Advertising & Marketing » Digital Advertising Formats | Online advertising revenue in the U.S. by pricing model 2004-2017

Online advertising revenue in the United States from 2004 to 2017, by pricing model

Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing model

The data illustrates a breakdown of U.S. online advertising revenue by the pricing model that was used between 2004 and 2017. Performance based pricing is the most prevalent pricing model with 62% of total online ad revenue in 2017.

2004 17 42 41
2005 13 46 41
2006 5 48 47
2007 4 45 51
2008 4 39 57
2009 4 37 59
2010 5 33 62
2011 4 31 65
2012 2 32 66
2013 2 33 65
2014 1 33 66
2015 2 33 65
2016 1 35 64
2017 4 34 62

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