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U.S. share of ad budgets devoted to cross-platform advertising 2015-2018

Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018

The data describes the share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the U.S. from 2015 to 2018. It was found that agencies devoted 33% of their advertising budgets to cross-platform buys in 2017, and were expecting to increase this share to 40% in 2018.

2015	33	31
2016	31	29
2017	33	34
2018	40	37

U.S. share of ad budgets devoted to cross-platform advertising 2015-2018

StatInvestor