Media & Entertainment » Advertising & Marketing » Digital Advertising Formats | U.S. digital video ad view share by category 2017

Digital video ad view distribution in the United States 2017, by category

Distribution of digital video ad views in the United States in 4th d quarter 2017, by advertiser category

The data describes the ad view share in the U.S. in the fourth quarter of 2017, by advertiser category. Consumer packaged goods accounted for 18% of video ad views in the measured period.

Retail 21
Consumer packaged goods 18
Entertainment and media 12
Financial & business services 11
Auto 9
Computing products 8
Telecommunications 6
Healthcare & pharma 5
Quick service restaurants 5
Travel & leisure 3
Government & non-profit 1
Energy, manufacturing, utility and industrials 1
Education 0

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