The data displays social and non-social native digital display advertising spending in the U.S. in 2016, as well as a forecast of expenditures until 2018. In 2016, the social digital display ad spending amounted to 14 billion USD.
Social | 14 | 18.59 | 23.22 |
Non-social | 2.21 | 3.5 | 5.02 |