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Social & non-social native digital display ad spend in the United States 2016-2018

Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data displays social and non-social native digital display advertising spending in the U.S. in 2016, as well as a forecast of expenditures until 2018. In 2016, the social digital display ad spending amounted to 14 billion USD.

Social 14 18.59 23.22
Non-social 2.21 3.5 5.02