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U.S. programmatic digital display ad spend 2015, by industry

Programmatic digital display advertising spending in the United States in 2015, by industry (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data displays the projection of the programmatic digital display advertising expenditure in the U.S. in 2015, broken down by industry. According to the source, U.S. retailers will have devoted 3.71 billion USD to programmatic digital display advertising by the end of 2015.

Retail 3.71
CPG & consumer products 2.1
Financial services 1.66
Telecom 1.58
Automotive 1.57
Travel 1.09
Computing products & consumer electronics 1.04
Entertainment 0.78
Media 0.62
Healthcare & pharma 0.19
Other 0.54