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Display ad in-target rates in the United States in Q2 2017, by device & vertical

Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry

The data describes the display advertising in-target rates in the U.S. in the second quarter of 2017, by device and industry. It was found that 42% of desktop digital ads from the CPG sector reached their intended audiences, while the same was true for 50% of mobile CPG ads.

CPG	50	42
Health	50	60
Retail	53	48
Auto	61	53
Media and entertainment	65	64
Finance	67	59
Telecom	71	61

Display ad in-target rates in the United States in Q2 2017, by device & vertical

StatInvestor