The data shows the average online display cost-per-mille in the U.S. from 2005 to 2016. According to the source, in 2016, the average CPM among Google AdWords advertisers amounted to 24.74 USD, up from 12.07 USD in the previous year.
2005 | 5.56 |
2006 | 2.38 |
2007 | 1.95 |
2008 | 2.16 |
2009 | 3.34 |
2010 | 8.55 |
2011 | 3.97 |
2012 | 4.03 |
2013 | 4.7 |
2014 | 8.81 |
2015 | 12.07 |
2016 | 24.74 |