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Paid search ad spend worldwide 2015-2017

Paid search advertising expenditure worldwide from 2015 to 2017 (Figures expressed in billions of U.S. dollars, unless otherwise specified)

The data displays paid search advertising expenditure worldwide in 2015 with a forecast for 2016 and 2017. The source projected the spending would reach 92.4 billion USD in 2017. Among search engines, Google is the most popular tool for advertising, followed by Bing and Yahoo. Google generated 63.79 billion USD in ad revenue in 2016.

2015 73.04
2016 83.06
2017 92.4

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