The data displays data on Digital video ad enjoyment and quality in the U.S. as of March 2016, by ad length. During the survey, 23% of respondents stated they enjoyed watching an ad which was five seconds long.
Ad enjoyment | 23 | 24 | 32 | 37 | 43 |
Ad quality | 38 | 43 | 50 | 58 | 61 |