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Digital video ad recall in the United States 2016

Digital video ad recall in the United States as of March 2016, by ad length

The data displays data on digital video ad recall in the U.S. as of March 2016, by ad length. It was found that 45% of respondents remembered a five-second ad if they were reminded of the name of the brand or category advertised (aided recall).

Unaided	17	21	24
Aided	45	51	54

Digital video ad recall in the United States 2016

StatInvestor