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Video viewers' actions taken in response to pre-roll video ads in the United States 2016

Leading actions taken by video viewers when presented with a pre-roll video ad in the United States as of July 2016

The data describes the leading actions taken by video viewers when presented with a pre-roll video ad in the U.S. as of July 2016. According to the source, 52% of internet users in the U.S. skipped the pre-roll ad.

Skip the ad	52
Close the video	20
Do something offline until the ad is over	15
Mute the ad	12
Do something online until the ad is over	9

Video viewers' actions taken in response to pre-roll video ads in the United States 2016

StatInvestor