The data describes the leading actions taken by video viewers when presented with a pre-roll video ad in the U.S. as of July 2016. According to the source, 52% of internet users in the U.S. skipped the pre-roll ad.
|Skip the ad||52|
|Close the video||20|
|Do something offline until the ad is over||15|
|Mute the ad||12|
|Do something online until the ad is over||9|