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Perfect mobile ad qualities according to U.S. teens and Millennials 2016

Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016

The data displays the leading qualities of a perfect mobile ad according to teen and Millennial internet users in the U.S. as of May 2016. It was found that 46% of respondents believed an ad to be perfect if it could be saved and accessed at a later time.

Can be saved and accessed later 46
Delivered by a trusted source with a safety "seal of approval" 45
Adds a coupon or offer to the user's mobile wallet 40
Customized based on products users want to buy 39
Easily shared 34
Provides info about product availability and store location 34
Ability to shop product directly from ad 33
Ad features interactive and engaging elements 24
Ad is relevant in terms of proximity and location 23

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