Media & Entertainment » Advertising & Marketing » Digital Advertising Formats | U.S. consumer perception of advertising on news sites 2017

U.S. consumers who find news sites advertising annoying 2017, by format

Share of consumers who felt annoyed by advertising on news websites in the United States as of May 2017, by format

The data describes the share of consumers in the U.S. who felt annoyed about advertising on news websites as of May 2017, by format. During the survey period, 19% of respondents had expressed that they were very annoyed by banner advertising on such sites, while 16% had reported that it was not annoying at all.

Very annoying 19 30
Kind of annoying 25 24
Not too annoying 27 19
Not annoying at all 16 12
I don’t know 2 2
I do not use 12 13