Media & Entertainment » Advertising & Marketing » Digital Advertising Formats | U.S. consumer perception of news sites advertising usefulness 2017

U.S. consumers who find news sites banner advertising helpful 2017, by format

Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format

The data describes the share of consumers in the U.S. who found advertising on news websites to be helpful as of May 2017, broken down by advertising format. During the survey period, 9% of respondents had expressed that they found banner advertising to be very helpful, while 30% had reported that it was not helpful at all.

Very helpful	9	9
Kind of helpful	21	22
Not too helpful	25	24
Not helpful at all	30	28
I don’t know	3	3
I do not use	12	13

U.S. consumers who find news sites banner advertising helpful 2017, by format

StatInvestor