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U.S. consumers who find search engine advertising helpful 2017, by age

Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group

The data describes the share of consumers in the U.S. who found advertising on search engines to be helpful as of May 2017, broken down by age group. During the survey period, 5% of respondents aged 60 years and older had expressed that they found search engine advertising to be very helpful.

16-29 years	18	21	29	21	5	6
30-59 years	12	26	25	28	3	7
60 years and older	5	14	22	44	3	13

U.S. consumers who find search engine advertising helpful 2017, by age

StatInvestor