Number of digital coupon users in the United States 2015-2021

Number of adult digital coupon users in the United States from 2015 to 2021 (in millions)

The data presents the number of U.S. adults redeeming digital coupons from 2015 to 2021. In 2016, 126.8 million U.S. adults had redeemed online coupons. This figure is projected to grow to 145.3 million users in 2021.

2015 119.8
2016 126.8
2017 131.6
2018 135.9
2019 139.2
2020 142.3
2021 145.3