Digital coupon usage penetration in the United States 2015-2021

Percentage of adult internet users in the United States who use digital coupons from 2015 to 2021

The data shows a forecast of the percentage of adult internet users in the U.S. who use digital coupons from 2015 to 2021. In 2017, 52% of adult U.S. online users had redeemed an online coupon via any device for online or offline shopping during the calendar year.

2015 48.4
2016 50.7
2017 52
2018 53.2
2019 54
2020 54.7
2021 55.3