The data shows a forecast of the percentage of adult internet users in the U.S. who use digital coupons from 2015 to 2021. In 2017, 52% of adult U.S. online users had redeemed an online coupon via any device for online or offline shopping during the calendar year.
2015 | 48.4 |
2016 | 50.7 |
2017 | 52 |
2018 | 53.2 |
2019 | 54 |
2020 | 54.7 |
2021 | 55.3 |