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U.S. digital coupon usage frequency for media purchases 2016

Frequency of using coupons for online physical media (e.g. books, CDs, newspapers) purchases according to users in the United States as of August 2016

The data shows the frequency of coupon usage for online physical media purchases according to users in the U.S. as of August 2016. During the survey period, 42% of respondents stated that they did so occasionally.

Frequently 13
Occasionally 42
Never yet, but interested 35
Not interested 10