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U.S. digital coupon usage frequency for FMCG purchases 2016

Frequency of using coupons for online FMCG purchases according to users in the United States as of August 2016

The data shows the frequency of coupon usage for online FMCG purchases according to users in the U.S. as of August 2016. During the survey period, 26% of respondents stated that they did so frequently.

Frequently 26
Occasionally 31
Never yet, but interested 33
Not interested 10