Importance of discount & coupons in digital purchases in the United States 2018, by age group

The data describes the importance of discounts and coupons to the overall digital purchasing decisions according to internet in the U.S., sorted by age. According to the March 2018 findings, 53.8% of internet users ranging between the ages of 18 to 29 years stated that discounts and coupons were a very important feature in the overall digital purchasing decision, while in comparison only 34.3% of users aged 60 years and above stated the same.