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U.S. Millennial digital & in-store coupon usage frequency 2017

Frequency with which Millennial internet users in the United States use coupons when shopping digitally versus in-store as of November 2017

The data shows the frequency with which Millennial internet users in the U.S. use coupons when shopping digitally versus in-store. During the November 2017 survey period, 12% of respondents stated that they always used coupons when shopping digitally.

Always 12 8
Very often 21 14
Often 19 17
Sometimes 32 37
Never 16 24