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Interest in loyalty program offer types in the United States 2016

In the future, how interested are you in using each of these ways to redeem loyalty points, rewards, and marketing offers with retailers where you may shop?

The data presents the level of interest in loyalty program offer types in the U.S. in September 2016. During the survey, 60% of respondents stated they were extremely or very interested in using codes that they would receive by e-mail and use at checkout on a retailer’s website.

Use coupons or gift cards that you receive in the mail and use in-store at time of purchase	71
Use a coupon or gift card that you print from your email and use in-store at time of purchase	63
Redemption options (such as gift cards, loyalty points or credits) that are attached to account and appear at checkout on a retailer’s website	62
Use a code that you received by e-mail and use at checkout on a retailer’s website	60
Redemption options (such as gift cards, loyalty points or credits) that are available after providing cashier with loyalty account in-store at time of purchase	59
Scan a code from your smartphone’s screen while in-store at the checkout register	48
Redemption options that appear at time of purchase through your mobile wallet, like ApplePay or Samsung Pay	33

Interest in loyalty program offer types in the United States 2016

StatInvestor