The data shows information about the most important characteristics of tablet shopping apps according to U.S. tablet shoppers during a survey in November and December 2012. During the survey, it was found that 52% of tablet shoppers deemed money saving offers when using the app to be an important feature.
Money saving offers when using app | 52 |
Images and slideshows of the product at different angles | 49 |
Ability to purchase directly from app vs. using browser | 48 |
Support for loyalty programs | 47 |
Support for couponing | 47 |