Most important characteristics of tablet shopping apps 2017

Preferred features of shopping apps according to m-commerce app users in the United States as of 2nd quarter 2017

The data shows information about the most important characteristics of tablet shopping apps according to U.S. tablet shoppers during a survey in November and December 2012. During the survey, it was found that 52% of tablet shoppers deemed money saving offers when using the app to be an important feature.

Money saving offers when using app 52
Images and slideshows of the product at different angles 49
Ability to purchase directly from app vs. using browser 48
Support for loyalty programs 47
Support for couponing 47