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Global internet users who would promote a brand for content 2017, by age group

Share of internet users worldwide who would promote a brand for access to exclusive content or services as of 2nd quarter 2017, by region and age

The data describes the share of internet users worldwide who would promote a brand for access to exclusive content or services as of the second quarter of 2017, by region and age. According to the findings, 22% of internet users in Latin America aged 16 to 24 years old reported to be willing to promote a brand for access to exclusive content or services. This is five percentage points higher than North America, which reported in 17% in comparison.

Global 16 19
Asia Pacific 17 19
Europe 12 20
Latin America 19 22
Middle East & Africa 15 19
North America 12 17