Media & Entertainment » Advertising & Marketing » Digital coupons and deals | U.S. retail app usage reasons 2017

U.S. retail app usage considerations 2017

Reasons for digital shoppers in the United States to use mobile retail apps as of February 2017

The data shows the most popular reasons for smartphone shoppers in the U.S. to use mobile retail apps as of February 2017. During the survey period, 20% of respondents accessed mobile retail apps in order to be rewarded with for mobile coupons or discounts.

It's faster	53
Better user experience	40
I am rewarded for using the app with free shipping/product discounts	20
The retailer's website recommends using the app for a better experience	11

U.S. retail app usage considerations 2017

StatInvestor