The data shows the number of cumulative customers of group buying company Groupon between the second quarter of 2009 and the second quarter of 2018. As of the most recently reported quarter, the daily deal site had 49.3 million unique customers who had bought at least one of Groupon's deals during the trailing 12 months.
Deal-of-the-day sites such as Groupon are an e-commerce model which offers registered users an offer on a product or service for approx. 24 hours.
Groupon’s active customers can access the available daily deals via the company’s website or its mobile app.
