The data displays the planned change to marketing budgets in the U.S. as of March 2017, broken down by marketing channel. During the survey, 48% of respondents reported intending to increase spending on e-mail marketing and that 29% intended to increase spending on online display ads.
48 | 48 | 2 | 2 | |
Videos/Podcasts/Blogs | 33 | 28 | 3 | 36 |
Online display ads | 29 | 51 | 5 | 15 |
Public relations | 21 | 45 | 6 | 28 |
Search marketing | 26 | 37 | 4 | 33 |
Print Advertising | 15 | 49 | 23 | 13 |
Sponsorships | 20 | 51 | 7 | 22 |
Direct mail | 16 | 33 | 16 | 35 |