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Planned changes to marketing budgets in the United States in 2017, by channel

Planned changes to marketing budgets in the United States in 2017, by channel

The data displays the planned change to marketing budgets in the U.S. as of March 2017, broken down by marketing channel. During the survey, 48% of respondents reported intending to increase spending on e-mail marketing and that 29% intended to increase spending on online display ads.

E-mail 48 48 2 2
Videos/Podcasts/Blogs 33 28 3 36
Online display ads 29 51 5 15
Public relations 21 45 6 28
Search marketing 26 37 4 33
Print Advertising 15 49 23 13
Sponsorships 20 51 7 22
Direct mail 16 33 16 35