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Unique click-through rates of marketing e-mails worldwide 2016, by region

Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by region

The data displays the average click-through rate (CTR) of advertising e-mails in selected world regions in 2016. In the global comparison, click-through rates were highest in Australia and New Zealand, at 5.1%.

Overall	3.3
United States	3.2
Canada	3.7
United Kingdom	3.9
Rest of Europe	3.7
Middle East and North Africa	1.9
Australia and New Zealand	5.1
Rest of World	3.2

Unique click-through rates of marketing e-mails worldwide 2016, by region

StatInvestor