Media & Entertainment » Advertising & Marketing » E-mail marketing | Global marketing e-mail open rates by industry 2017

Open rates of marketing e-mails worldwide 2017, by industry

Open rates of advertising e-mails worldwide in 2017, by industry

The data displays the open rate of advertising e-mails worldwide in 2017, broken down by industry. Marketing e-mails related to the travel sector had an open rate of about 29 percent, while the highest open rate of promotional e-mails sent in 2017 was for non-profits and seasonal templates.

Agencies 27
Arts & entertainment 42
Automotive 6
Communications 28
Education 36
Financial services 29
Health & beauty 26
Health care 41
Internet marketing 17
Legal services 29
Non-profits 48
Publishing 37
Real estate 29
Restaurants & food 39
Retail 29
Seasonal templates 48
Sports & activities 37
Technology & high tech 25
Travel 29
Unknown 24

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