Media & Entertainment » Advertising & Marketing » E-mail marketing | Global marketing e-mail unsubscribe rate by region 2016

Mean unsubscribe rates of marketing e-mails worldwide 2016, by region

Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region

The data displays the mean unsubscribe rate of advertising e-mails worldwide in 2016, broken down by region. The overall unsubscribe rate was at roughly 0.13%. Recipients were slightly more likely to unsubscribe in Canada, Australia and MENA with a rate of 0.18%.

Overall 0.13
United States 0.12
Canada 0.18
United Kingdom 0.14
Rest of Europe 0.09
Middle East and North Africa 0.18
Australia and New Zealand 0.18
Rest of World 0.07

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