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Engagement rates of marketing e-mails worldwide 2016, by industry

Engagement/read rates of advertising e-mails worldwide in 2016, by industry

The data describes the marketing e-mail read/engagement rates worldwide in 2016, broken down by industry. In the measure period, auto and transportation sector e-mails had a read rate of 60 percent, as well as glanced and skimmed rates of 20%.

Overall	24	23	53
Automotive and transportation	20	20	60
Banks and financial services	18	23	59
Computer software and online services	23	22	55
Consumer products	20	23	57
Consumer services	28	24	49
Corporate services	27	22	51
Food service, sports and entertainment	21	20	59
Industrial manufacturing and utilities	22	22	56
Insurance	15	22	63
Marketing agencies and services	26	23	51
Media and publishing	25	22	53
Nonprofits, associations and gevernment	22	21	57
Real estate, construction and building products	21	22	58
Retail and e-commerce	32	22	47
Schools and education	34	23	43

Engagement rates of marketing e-mails worldwide 2016, by industry

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