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Channels optimized for customer experience worldwide 2016

Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016

The data displays information on the marketing channels that have been optimized to enhance the customer experience worldwide as of November 2016. During the survey, 79% of companies stated that their desktop websites were optimized.

Desktop website 79
Mobile website 61
E-mail 53
Social 37
Search 31
Offline channels 17
Mobile app 16
Other 4