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Media budgets: brand vs. direct response advertising in the United States 2016, by channel

How does your organization use its media budget for the following channels?

The data displays how organisations in Asia used their media budgets for specific channels as of February 2016. During a survey, 33% of respondents stated that their e-mail spending was directed towards direct response advertising.

E-mail	33	15	52
Direct mail	26	22	52
Paid search	24	26	50
Mobile / app	22	25	53
SEO (organic search)	17	32	51
Display	17	36	47
Website	16	23	61
In-store POS	15	41	44
Paid social	11	36	53
Printed media	11	44	45
TV	9	60	32
Outdoor	8	53	39
Radio	6	65	29

Media budgets: brand vs. direct response advertising in the United States 2016, by channel

StatInvestor