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U.S. e-mail marketing usage 2017, by industry

E-mail marketing usage in the United States as of May 2017, by industry

The data describes information on the e-mail marketing usage in the U.S. as of May 2017, broken down by industry. According to the findings, 93% of respondents from the nonprofit vertical said they utilized e-mail marketing. The same was true for 89% of responding marketing professionals from the technology sector.

Healthcare or pharmaceuticals	100
Travel & hospitality	100
Nonprofit	96
Publishing or media	93
B2B services	90
Consumer packaged goods	89
Financial services - insurance	89
Technology	89
Financial services - banks	88
Retail	81
Other	88

U.S. e-mail marketing usage 2017, by industry

StatInvestor