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Marketing channels U.S. small businesses invest in 2016

Share of small businesses investing in selected marketing channels in North America as of December 2016

The data displays data on which tactics small businesses in the U.S. were investing as of December 2016. It was found that 45% of U.S. small businesses were spending marketing dollars on social media, while 31% of them were investing in public relations.

Social media 45
Public relations 31
Display advertising 24
Mobile marketing 21
E-mail marketing 10