Media & Entertainment » Advertising & Marketing » E-mail marketing | Online retailer e-mail subscription incentives 2016

Online retailer methods of customer motivation to e-mail subscription 2016

Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016

The data describes information on the leading methods used by online retailers to motivate customers to e-mail subscription 2016. It was found that 20% of responding online retailers offered their customer free or discounted shipping as an incentive to subscribe to their marketing e-mails.

Offer the latest news and content from your brand 55.33
Offer regular promotions 49.33
Offer discounted next purchase 23.33
Offer discount on current purchase 22.67
Offer free or discounted shipping 20
Offer a gift for subscribers 14.67

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