Media & Entertainment » Advertising & Marketing » E-mail marketing | North America e-mail marketing tactics 2016

North America: e-mail marketing tactics 2016

E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016

The data displays e-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016. During the survey period, 46% of respondents in the U.S. and Canada stated they experimented with personalized subject lines to attract and engage customers.

Using mobile-optimized design	64
Including product recommendations	46
Experimenting with personalized subject lines	46
Using customer data to create dynamic e-mail content	38
Sending triggered e-mails based on specific behavior	37
Optimizing frequency and/or send time	32
Sending e-mails based on a change in product catalog	17

North America: e-mail marketing tactics 2016

StatInvestor