Media & Entertainment » Advertising & Marketing » E-mail marketing | E-mail ROI rating by industry 2017

E-mail marketing ROI rating according to marketers worldwide 2017, by industry

Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry

The data describes information on the perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry. It was found that 31% of legal services professionals found their e-mail marketing ROI excellent. The same was true for only 8% of e-mail marketing in the restaurants and food vertical.

Travel 2 8 24 45 20
Technology and high tech 5 14 29 39 13
Sports and activities 3 17 22 39 19
Retail 7 10 31 34 18
Restaurants and food 3 13 55 23 8
Real estate 8 12 38 30 12
Publishing 4 2 34 36 25
Not-for-profit 7 7 19 46 21
Legal services 13 13 6 38 31
Internet marketing 6 9 25 37 23
Health care 6 12 32 32 17
Health and beauty 9 13 28 33 17
Financial services 6 12 30 32 20
Education 6 12 32 37 13
Communications 7 7 29 31 26
Automotive 6 11 32 32 19
Arts and entertainment 3 14 37 27 20
Agencies 4 9 32 39 16

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