Media & Entertainment » Advertising & Marketing » E-mail marketing | Global e-mail inbox placement & spam rate by campaign type 2017

B2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type

B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type

The data displays the B2C e-mail inbox placement, spam and read ratesworldwide as of November 2017, broken down by campaign type. The source found that 95% of B2C e-mails in regards to abandoned cart reached their destination inbox in the last measured quarter. At the same time, e-mails triggered by cart abandonment had a 20% read rate.

Abandoned cart 95 5 20
Account related 92 8 30
Birthday 93 7 23
Feedback 87 13 19
Loyalty program 93 7 21
Newsletters 89 11 18
Promotional 91 9 19
Post purchase 98 2 44
Welcome 84 16 23
Win back 88 12 20

StatInvestor

Privacy Policy
Feedback

© 2024 StatInvestor All Rights Reserved.