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E-mail marketing: CTR and open rates in North America 2010-2017

E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 1st quarter 2017

The data displays a timeline for e-mail open and clickthrough rates in North America from the first quarter of 2010 to the first quarter of 2017. In the last measured quarter, the open rate stood at 33.5% whereas the click-through rate at 3.2%.

Q1 2010 22.4 6
Q2 2010 22.1 5.3
Q3 2010 22 5.4
Q4 2010 22.1 5.1
Q1 2011 23.3 5.9
Q2 2011 22.2 5.2
Q3 2011 23.8 5.5
Q4 2011 24.8 5.2
Q1 2012 26.2 4.7
Q2 2012 25.6 4.4
Q3 2012 27.2 4.5
Q4 2012 27.4 4.5
Q1 2013 31.1 5.1
Q2 2013 28.5 4.3
Q3 2013 29.5 4.5
Q4 2013 31 4.4
Q1 2014 32.9 4.3
Q2 2014 30.8 4
Q3 2014 31.5 4
Q4 2014 32.2 4
Q1 2015 32 3.9
Q2 2015 30.5 3.6
Q3 2015 31 3.5
Q4 2015 30.6 3.2
Q1 2016 33.3 3.4
Q2 2016 35.6 3.5
Q3 2016 34.1 3.1
Q4 2016 32.1 3.1
Q1 2017 33.5 3.2

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