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Share of promo e-mail subscribers engaging with online retailer messages 2016

Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016

The data describes information on the share of promo e-mail subscribers engaging with online retailer messages as of June 2016. It was found that according to nearly 52% of online retailers, up to 20% of their customers engaged with their initial marketing e-mails.

0-20% 51.92
21%-40% 32.69
41%-60% 10.26
61%-80% 3.21
81%-100% 1.92

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