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North America: e-mail marketing effectiveness 2016

Frequency of purchasing items found in brand/retailer marketing e-mails according to consumers in North America as of September 2016

The data displays e-mail marketing effectiveness in North America as of September 2016. During the survey period, 22% of respondents in the U.S. and Canada stated that they sometimes purchased items from a brand or retailer after opening and browsing their e-mails.

Always	0
Often	3
Sometimes	22
Rarely	46
Never	29

North America: e-mail marketing effectiveness 2016

StatInvestor