Media & Entertainment » Advertising & Marketing » E-mail marketing | U.S. SMBs: e-mail marketing ROI 2016

U.S. SMBs: e-mail marketing ROI 2016

Return on e-mail marketing investment among local businesses in the United States as of 3rd quarter 2016

The data displays information on the return on e-mail marketing investment among local businesses in the U.S. as of 3rd quarter 2016. During a survey, 7% of respondents stated their e-mail marketing ROI was extraordinary.

Extraordinary (over 20x spend)	7
Excellent (10-19x spend)	10.9
Good (5-9x spend)	34.3
Fair (2-4x spend)	25.7
Poor (equal to spend)	7.3
Not sure	14.9

U.S. SMBs: e-mail marketing ROI 2016

StatInvestor