U.S. SMBs: e-mail marketing ROI 2016

Return on e-mail marketing investment among local businesses in the United States as of 3rd quarter 2016

The data displays information on the return on e-mail marketing investment among local businesses in the U.S. as of 3rd quarter 2016. During a survey, 7% of respondents stated their e-mail marketing ROI was extraordinary.

Extraordinary (over 20x spend) 7
Excellent (10-19x spend) 10.9
Good (5-9x spend) 34.3
Fair (2-4x spend) 25.7
Poor (equal to spend) 7.3
Not sure 14.9